Hızlı Erişim


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR
E-marketing refers to all the marketing activities that have been carried out through the internet, which is the management of interaction between the organization and the consumer, through the virtual environment, in order to achieve mutual benefits. This research aims to determine the impact of e-marketing on the competitiveness of the tourism sector. In order to achieve that goal, the research discussed many points, including; The concept of electronic marketing and the advantages and obstacles to its application. The research also discussed the elements of the marketing mix and its relationship to the dimensions of the competitive advantage. The research led to a set of results, the most prominent of which was that the tourism establishment can benefit from Internet services in its transactions through electronic marketing. Based on the results, a set of recommendations was drawn up, the most important of which is the creation of a structure that enables tourism institutions to complete commercial deals and terminate financial transactions electronically.

Keywords
E-Marketing, Marketing Mix, Competitive Advantage, Tourism Sector.



Kaynakça

Gelişmiş Arama


Duyurular

    Duyurular

     

    Dear Authors,

    RESSJOURNAL's issue 11/4 (July 2024) is published. RESSJOURNAL's new issue will be published on September 30, 2024. We are waiting for your qualified articles.



Adres :Kemalpaşa Cd Arıtman Apt K.1 N.1 Antakya / HATAY
Telefon : Faks :
Eposta :ressjournal@gmail.com & articlesubmit@ressjournal.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri