Abstract
DİYANET İŞLERİ BAŞKANLIĞI PERSONELLERİNDE ALGILANAN KURUMSAL İTİBARIN ÖRGÜTSEL VATANDAŞLIK DAVRANIŞINA ETKİSİNDE ÖRGÜTSEL GÜVENİN ARACILIK ROLÜ: KAYSERİ İLİ ÖRNEĞİ
Corporate reputation reflects stakeholders' expectations of the organization and their views on its overall image. Studies in the literature have shown that corporate reputation affects the long-term financial and strategic success of an organization. There are also studies in the literature that reveal the impact of corporate reputation perception on individuals' citizenship behaviors, motivation and performance. The Presidency of Religious Affairs is an institution that has been the subject of numerous publications expressing negative judgments about it in Turkey. These publications may influence the perception of corporate reputation among the Presidency of Religious Affairs' staff and their organizational citizenship behavior in terms of attitudes and behaviors within the organization. This study analyzed the role of organizational trust levels in the impact of Presidency of Religious Affairs personnel's perceptions of corporate reputation on their organizational citizenship behaviors. For this purpose, a survey was administered to 256 Presidency of Religious Affairs personnel working in the Kayseri Provincial and District Mufti's Offices. Analysis of the data revealed that organizational trust had a significant mediating effect on the impact of Presidency of Religious Affairs personnel's perceptions of corporate reputation on their organizational citizenship behaviors.
Keywords
Corporate Reputation, Organizational Trust, Organizational Citizenship Behavior
