Abstract
THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR
E-marketing refers to all the marketing activities that have been
carried out through the internet, which is the management of
interaction between the organization and the consumer, through the
virtual environment, in order to achieve mutual benefits. This
research aims to determine the impact of e-marketing on the
competitiveness of the tourism sector. In order to achieve that goal,
the research discussed many points, including; The concept of
electronic marketing and the advantages and obstacles to its
application. The research also discussed the elements of the
marketing mix and its relationship to the dimensions of the
competitive advantage. The research led to a set of results, the most
prominent of which was that the tourism establishment can benefit
from Internet services in its transactions through electronic
marketing. Based on the results, a set of recommendations was
drawn up, the most important of which is the creation of a structure
that enables tourism institutions to complete commercial deals and
terminate financial transactions electronically.
Keywords
E-Marketing, Marketing Mix, Competitive Advantage, Tourism Sector.
