Abstract
MOBİL UYGULAMA KULLANIM KÜLTÜRÜ VE SOSYAL ETKİ: KİŞİSEL SAĞLIK KAYITLARINDA E-NABIZ ÖRNEĞİ
The use of mobile applications covers every area of social life day by day. Therefore, it has become very meaningful to talk about mobile application culture. The subject of the research is the factors that affect the effects of our social life in creating this culture while using mobile applications and the existence of this mobile application culture. In this study, Partial Least Squares (PLS) and Structural Equation Modeling (SEM) were analyzed using SmartPLS version 3.0. The structure was established with the determining factors, but the hypotheses of Brand Awareness (AW) and Use Hobit (UH) factors were not studied while other factors were working. New studies and reasons are explained.
Keywords
Social impact, mobil application, usage culture, SEM, e-pulse
