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Abstract


GENERATION Z’S PERCEPTION ABOUT MARKETING APPLICATIONS OF THE BRANDS WHICH USE SOCIAL NETWORKING SITES: A STUDY IN KARABUK PROVINCE
Generation Z that was born with modern technologies, pushes businesses to seek new marketing channels and applications. Development of marketing applications’ acceleration raises due to generation Z’s familiarity with internet and intense usage of social networking sites. Businesses which considerate this situation, develop their messages for the target group via social networks. The purpose of the study is to measure generation Z’s perception about marketing applications of the brands which use social networking sites. For this purpose, 2105 persons which are first grade high school students from Karabuk province generate population. 415 persons are selected from the population as sample. 415 survey are gathered and 390 of them are evaluated. Generation Z’s perception about marketing applications of the brands which use social networking sites is tried to measured. Data is gathered via survey method and analysed using statistical package software.

Keywords
Generation Z, Social Networking Sites, Brand, Marketing Application.


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