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Abstract


İLETİŞİM VE TİPOGRAFİK MESAJ
Those who know that communication is mostly blended with the disciplines of sociology, psychology, and even philosophy may have wondered the common point with a discipline that deals with writing, such as typography. The answer is straightforward: Human. The truth is the common point of both disciplines. The only vibrant human who can use, understand and teach writing is able to use writing, i.e., typography, as a means of communication. When we look at the subject, we can see that typography and communication are integral parts of a whole. However, what we consider here is not the direct link of writing between form and meaning. In other words, the syntax of the article and the communication initiated with the correct meanings do not constitute the direct subject of this article. It focuses more on the indirect link between typographic design and form-meaning. Because with this connection, typography will bring important developments such as "New Typography" and then "Kinetic Typography". Of course, to better understand this issue, it was necessary to provide necessary information about what communication is. Communication and Typographic Messace, kinetic tpography while emphasizing the vital importance of typographic communication in our daily lives, exemplified how we are not even aware of it. It is stated that communication is mostly based on visual objects, and the text that is among the visible objects is the primary material of typography. Life preserver findings, which we do not realize our lives of visual communication, are among the main topics.

Keywords
Communication, typography, kinetik tipography, animasyon, visual communication.


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